I have been up with doing some assignments for my course in "Advances in Marketing Management". For my misfortune any topic that excites me has hardly any literature. For example topics like "Search Engine Marketing", "Advertising using RSS", "Blogs: A mean to achieve customer knowledge and brand Management".
May be it's such a new topic that it's been just practiced and there's very little literature on this. This excites me as well as scares me because I might have to give it up because there's no platform laid down by existing literature. However, I am not those types who give up. I am going to do my PhD in something related to above. Come what may....
May be it's such a new topic that it's been just practiced and there's very little literature on this. This excites me as well as scares me because I might have to give it up because there's no platform laid down by existing literature. However, I am not those types who give up. I am going to do my PhD in something related to above. Come what may....
Technorati Tags: research, research at MDI, Search Engine Marketing, Blog Marketing, RSS Marketing
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