What I have been upto...

I sometime wonder myself about what I am up to. Seems to the world that I am busy but I am not sure about it. The fact is I should be busy but I am not. I have been up with some assignments. Let me try to put down the assignments that I have been up with. One of the courses that I opted for in the first term was called as BPM (Business Process Management and I took up evaluation of Intalio, an open source BPMS as part of my readings in Business Process Management System. The assignment was pretty unique as I was evaluating the Intalio against the industry norms like BPMN and BPEL.

The second course that I credited was called as "Advances in Marketing Management". I had more than one assignment and all of them were pretty academically rigorous.

Another compulsory course that I has to take is called "Philosophies and Methodologies for Creating Knowledge" and this had two assignment. One of them (fortunately for me) has been submitted. The other assignment that I am working on and is keeping me busy is titled by me as "A Paradigmatic and Methodological Examination of CRM in IS: 1995 to 2007"

Now this is pretty hectic and hence time consuming. Second term is on it's way and I already have 2 very rigor assignments to start.

~May God bless me !

Technorati Tags: BPM, Marketing, AMM, Intaio, MDI, Research at MDI

Powered by ScribeFire.

The Debate Continues 2...

Before I dive into discussing the eternal question whether Marketing is Science or Art. I'd like to share something that I've not felt through out my life. I'd like to introduce you to professor Ashok Pratap Arora. Professor Arora is one of the best professors I've met in my academic life. The genius of the man is questioning the most simplest terms which we take for granted. Questions like "What is science?; What is the role of logic in science?" He gets his student think about the challenges of marketing from the very basic of the subject itself. His style of teaching is intriguing and hence creating the curiosity that you want to get rid of right after the class. The persona of professor creates magic in the thought generation process of his students.

It's so easy to say that marketing is applied science. However, how do you distinguish pure science from applied science. And then the debate that "Are all pure sciences absolutely pure in nature?" I came out of his class at around 10:40 AM in the morning but I still feel I am in that room trying to understand the world from the very basic. And I suppose this is what is the purpose of a professor. The purpose inducing self learning in his students by giving them the curiosity to ponder the unknown. And trust me in Prof Arora's class everything (unless he chooses to explain something) is unknown. I am having my fingers crossed to prepare well for the next class but I know I'll go into the class with immense amount of unknown to be explored.

I'd have loved to answer the various questions I posed in the post The Debate Continues... but I guess I need to do a lot of reading to justify the answers and importantly gather enough courage to defend my point of view on the eternal debate.

I promise that there will be multiple post coming up in the series The Debate Continues...Let me conclude by sharing something.

Every Discipline takes something from other disciplines and so has Marketing. However, Marketing has grown so tall in stature that it's time for Marketing to contribute to other disciplines. Most important thing to remember is that Emphasis of Marketing is on "Exchange".

The Debate Continues...

I am back with the ongoing question of whether "Marketing is Science or Art?" This is a question that's under scrutiny since the inceptions of Marketing as a discipline.

Keep watching this space for more.

Coming Soon......

I'd have tried giving my point of view on the above debatable topic. However, it deserves a dedicated separate post and hence I am going to publish it as part of my next post.