Before I dive into discussing the eternal question whether Marketing is Science or Art. I'd like to share something that I've not felt through out my life. I'd like to introduce you to professor Ashok Pratap Arora. Professor Arora is one of the best professors I've met in my academic life. The genius of the man is questioning the most simplest terms which we take for granted. Questions like "What is science?; What is the role of logic in science?" He gets his student think about the challenges of marketing from the very basic of the subject itself. His style of teaching is intriguing and hence creating the curiosity that you want to get rid of right after the class. The persona of professor creates magic in the thought generation process of his students.
It's so easy to say that marketing is applied science. However, how do you distinguish pure science from applied science. And then the debate that "Are all pure sciences absolutely pure in nature?" I came out of his class at around 10:40 AM in the morning but I still feel I am in that room trying to understand the world from the very basic. And I suppose this is what is the purpose of a professor. The purpose inducing self learning in his students by giving them the curiosity to ponder the unknown. And trust me in Prof Arora's class everything (unless he chooses to explain something) is unknown. I am having my fingers crossed to prepare well for the next class but I know I'll go into the class with immense amount of unknown to be explored.
I'd have loved to answer the various questions I posed in the post The Debate Continues... but I guess I need to do a lot of reading to justify the answers and importantly gather enough courage to defend my point of view on the eternal debate.
I promise that there will be multiple post coming up in the series The Debate Continues...Let me conclude by sharing something.
It's so easy to say that marketing is applied science. However, how do you distinguish pure science from applied science. And then the debate that "Are all pure sciences absolutely pure in nature?" I came out of his class at around 10:40 AM in the morning but I still feel I am in that room trying to understand the world from the very basic. And I suppose this is what is the purpose of a professor. The purpose inducing self learning in his students by giving them the curiosity to ponder the unknown. And trust me in Prof Arora's class everything (unless he chooses to explain something) is unknown. I am having my fingers crossed to prepare well for the next class but I know I'll go into the class with immense amount of unknown to be explored.
I'd have loved to answer the various questions I posed in the post The Debate Continues... but I guess I need to do a lot of reading to justify the answers and importantly gather enough courage to defend my point of view on the eternal debate.
I promise that there will be multiple post coming up in the series The Debate Continues...Let me conclude by sharing something.
Every Discipline takes something from other disciplines and so has Marketing. However, Marketing has grown so tall in stature that it's time for Marketing to contribute to other disciplines. Most important thing to remember is that Emphasis of Marketing is on "Exchange".
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